Marketing agency of Publicis Group, Saatchi & Saatchi X has unveiled itself in India during the Indian Retail Forum,
The core business of Saatchi & Saatchi X will be to understand the behavior of consumers in retail environment.
This will be of great help to retailers as well as target buyers by bridging the gap between need and supply.
Simon Hathaway, Regional CEO- Europe, Middle East, India & Africa, Saatchi & Saatchi X said that he is very ambitious about its operations in India where the retail market is evolving very fast.
He further added that many of the global giants want to be in India. It is not just because there is a growing demand but also because the skill set helps them in starting operations in India.
Some of the main clients of Saatchi & Saatchi X are P&G, Diageo, Walmart, Carrefour, Pepsico and LG Electronics.
It must be noted that Diageo is the first client on board in India. Besides, they are saying that they will be investing heavily in research and training.
Whatever the case, this provides for a different opportunity in India.
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