Future Group bets big on e-bazaar

     Future Group is betting big on Future Bazaar, its e-commerce initiative, as it gears up to expand operation. To make this channel available for consumers online and through mobile, the company has unveiled The Battle, a dedicated four-day online shopping festival, which will offer mega discounts for consumer electronics products.
      “We want to revolutionise digital commerce in retail in India. We will be offering the cheapest deals online, which will be 5-10 per cent cheaper,” said Kishore Biyani, CEO, Future Group.

Future Bazaar is the online retail venture of Future Group and sells products from its group companies. The company had ventured into the e-commerce space or online business four-years ago.

“We expect the scale to go up five times during this concentrated festival and touch 50,000 units. As more plans unfold, we can expect the e-commerce division to garner a R1,000-crore revenue in two years,” said Rajiv Prakash, CEO, Future Bazar.

Future Bazar is looking at gross margins of 12 per cent from the e-commerce venture. It may take this initiative to general merchandise, footwear and other products in future. 

Saatchi & Saatchi comes to India

     Marketing agency of Publicis Group, Saatchi & Saatchi X has unveiled itself in India during the Indian Retail Forum,

The core business of Saatchi & Saatchi X will be to understand the behavior of consumers in retail environment.

      This will be of great help to retailers as well as target buyers by bridging the gap between need and supply.

Simon Hathaway, Regional CEO- Europe, Middle East, India & Africa, Saatchi & Saatchi X said that he is very ambitious about its operations in India where the retail market is evolving very fast. 

    He further added that many of the global giants want to be in India. It is not just because there is a growing demand but also because the skill set helps them in starting operations in India.

Some of the main clients of Saatchi & Saatchi X are P&G, Diageo, Walmart, Carrefour, Pepsico and LG Electronics.

It must be noted that Diageo is the first client on board in India. Besides, they are saying that they will be investing heavily in research and training.

    Whatever the case, this provides for a different opportunity in India.